The Start:

The founders David & Robert were running their own design agencies in Barcelona & partnered on a project together. The deliverable? Building a sleek contact form to collect leads Just like that, Typeform was born.

David & Robert shopped around for solutions but they didn't like what they found. So they decided to completely redesign the experience of collecting info. They followed one simple mantra: Make form-filling an enjoyable experience that emulates a real conversation.

The Launch:

In October 2012, Typeform released a teaser video on Betalist. It went super viral and got Typeform its first 1000 users.

Typeform leveraged growth loops very early on. Users created Typeforms & then shared those with their communities. Each form had a “Powered by” button & was hosted on the Typeform subdomain.

The growth flywheel kicked in & by February 2014, Typeform had reached 50k users.

How they scaled:

Typeform expanded its team with the goal to make their growth loops 10x more impactful. Their virality coefficient was impressive. Every two new sign-ups generated an additional sign-up.

The next step was to optimize the onboarding funnel for their new signups. After AB testing with the powered by CTA, Typeform finalised the copy as " Create your own Typeform".

They got 200% more users just from this one small CTA change. Typeform optimized their thank you page with the new CTA ¨create your typeform". Users could now create a Typeform without even signing up, reducing friction in the user journey.

They started creating Typeform templates which brought them significant long-tail SEO juice. Typeform built brand awareness by doing these things:

• Invested heavily into organic & paid search
• Created editorial content and social media.
• Doubled down on their template library, which became the focal point for their PLG efforts.
• Created tutorials, guides & resources

Partnerships with agencies & tech stakeholders was an integral part of Typeforms growth efforts. In 2019, Typeform hired a new CRO to lead their sales efforts.

They moved upmarket to grow with bigger customers like Hubspot & have a better retention curve. Typeform launched an in-house product design & development studio called Typeform Labs.

This is where they experiment with new products under the Typeform brand. They already have 2 products Videoask & Formless bringing in millions each year.

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