The founders David & Robert were running their own design agencies in Barcelona & partnered on a project together. The deliverable? Building a sleek contact form to collect leads Just like that, Typeform was born.
David & Robert shopped around for solutions but they didn't like what they found. So they decided to completely redesign the experience of collecting info. They followed one simple mantra: Make form-filling an enjoyable experience that emulates a real conversation.
In October 2012, Typeform released a teaser video on Betalist. It went super viral and got Typeform its first 1000 users.
Typeform leveraged growth loops very early on. Users created Typeforms & then shared those with their communities. Each form had a “Powered by” button & was hosted on the Typeform subdomain.
The growth flywheel kicked in & by February 2014, Typeform had reached 50k users.
Typeform expanded its team with the goal to make their growth loops 10x more impactful. Their virality coefficient was impressive. Every two new sign-ups generated an additional sign-up.
The next step was to optimize the onboarding funnel for their new signups. After AB testing with the powered by CTA, Typeform finalised the copy as " Create your own Typeform".
They got 200% more users just from this one small CTA change. Typeform optimized their thank you page with the new CTA ¨create your typeform". Users could now create a Typeform without even signing up, reducing friction in the user journey.
They started creating Typeform templates which brought them significant long-tail SEO juice. Typeform built brand awareness by doing these things:
Partnerships with agencies & tech stakeholders was an integral part of Typeforms growth efforts. In 2019, Typeform hired a new CRO to lead their sales efforts.
They moved upmarket to grow with bigger customers like Hubspot & have a better retention curve. Typeform launched an in-house product design & development studio called Typeform Labs.
This is where they experiment with new products under the Typeform brand. They already have 2 products Videoask & Formless bringing in millions each year.